In terms of logo design:
1) I would like a logo with both a graphic and the name "Adventurous Life" in it. The name "Adventurous Life" MUST BE incorporated into the logo. I am open to designs that creatively use the letters "AL" as well.
2) It must be a very colorful design - perhaps using the full spectrum of color. I selected the primary colors as my preferred colors because I want for you to use as much color as possible!
3) I place a high value on creative font types. Any designs with boring font types will be dismissed. Since there is a strong cultural trend toward retro/vintage fonts in the Action Sports segment, I encourage you to trend more toward retro/vintage fonts more so than futuristic fonts.
4) The logo design MUST BE ORIGINAL - I need to trademark it. Any cliche designs will be immediately dismissed. Any designs that come from this library will not be considered:
http://www.gtgraphics.org/genericlogos.html MAKE IT ORIGINAL!
Update as of 1:00PM Eastern US Time on July 27, 2015:
A few updates to the design brief:
1) My company name is "Adventurous Life" -- many people have got that wrong in the design submissions. Please get that right
2) I give you freedom to use the full color palette as you see fit. You do not need to stick with red/yellow/blue
3) I am not really a fan of geometric designs. If there *must* be geometric pattern, I prefer circles and ellipsis over shapes with hard edges
4) I would like to see designs that incorporate multiple elements of the lifestyle that we sell. For example, I would like to see a logo that incorporates all of the following:
a) a snowboarder (winter, land-based sport) or perhaps a skateboarder or longboarder (summer, land-based sports)
b) a motocross, BMX or mountain biker (summer, land-based sport), and
c) a paddleboarder, Kitesurfer, surfer, whitewater rafter, or windsurfer (water based sport)