Target demographics: 18-34
PLEASE NOTE: WE ARE NOT REQUESTING A LOGO REDESIGN. WE ARE LOOKING FOR A LOGO THAT SAYS: "AM PRE-PAINTED PARTS".
Can not use a direct reference to the running horse or horse head (Mustang).
The logo is for 2005-2012 Ford Mustang aftermarket parts. I would like to see something like an emblem or badge that will scale down and maintain legibility. It will also be used as a web icon. Clean design with an edgy masculine feel...
The actual parts are hand-painted in a paint booth with industrial spray guns, paint cans & masking equipment.
The logo must be in vector – 100% scalable. I would prefer the design be created in Illustrator; Photoshop is OK as long as design elements and gradients can be scaled.
The logo must include the exact copy “AM Pre-painted Parts”, contain no more than 4 colors, be able to print well in gray scale and show effective single color use (for single color plate printing on packaging).
Well designed, named and layered files must be supplied. Fonts should be identified for future brand development.