Since we are a "Mobile App Only" Company our App Icon which will be a similar iteration of the logo itself, is extremely important and must stand out in the App drawer. The logo must be simplistic.
Note about fonts: Designers could try either modern or handwriting/freestyle fonts, but "Kyte" text should always be easily readable and recognizable on Mobile. Besides the primary logo design, how your logo will look as an app icon should also be preferably shared.
We're young, modern and ambitious and we look to our logo to reflect these values.
Some companies whose design styles we like: Allo by Google, Lyft, Pocket, Shazam, Paytm