Design brief – Allegro HR
I am seeking a logo for a new human resource consulting firm called Allegro HR. This is a midwest based firm that will focus on providing HR expertise to small and midsize companies.
The definition of allegro is:
1. (music) A tempo mark directing that a passage is to be played in a quick, lively tempo, faster than allegretto but slower than presto
2. (music) In more traditional use, an expressive marking indicating lively or happily, not necessarily quick or fast.
Borrowing of French allègre, from Latin alacer (“lively; happy, cheerful”).
While this is a musical term, my desire is not to focus on the musical aspect but the lively and quick nature of the word’s definition.
I believe that HR is lively and should be a positive influence on an organization.
After a review of some on-line sites, I compiled a folder with images of logos I liked. The link is:
The logo will be used on not only a website (allegroHR.com) but also on social media sites (Facebook, LinkedIn, Twitter). There will be very little printed collateral other than business cards and a few items of clothing.