Business name: Chi-Me Health & Wellbeing
Empowers people to create sustainable change in
their lives allowing them to become limitless.
Tagline: Change Your Mind, Change Your World
Services: Kinesiology, Reconnective Healing, RBTI Analysis
Clients: Mainly female over 18 and have disposable income but want to get a greater balance of males and females.
Integrity, Truth, Honesty, Safety, Trust
What I want my business to evoke
Warmth, Nourishment, Peace, Harmony, Classy, Stylish , Clarity , Focus, Transformation , Change and possibility
Peacock Blue, Peacock Green
Rich, Luminescent, Metallic
Can be mixed with other colour but do not want a rainbow
May include real or surreal – for instance, earth , brain hempisheres,
Have flow and movement in the graphic to represent transformation or change and or a life cycle. It’s about people finding connection to their life force to create change – the change can be something physical, mental/emotional, bio-chemical or spiritual. Needs to cater for and appeal to both male and females. Can incorporate name into logo but would like to see a version without the name as well. Do not want to see the tagline on the logo.
Ancient Wisdom meets Modern Science - Mind/Body Connection
What I Like / Want
Simple (not too many components), Classy looking, Sophisticated not comic book or handwritten fonts.
I want to represent new beginnings and new openings and change but not in the cliché spiritual symbology
What I don't Like / Want
Literal Yin / Yang, Lotus Flower, Buddha – cliché spiritual symbology. Flowers, butterflies or dragonflies.
Tacky/cheap looking graphics or fonts (clip art type look) . Something that everyone else has.
What I like from previous designs -Thanks for all your submissions to date. Please make sure that you read the whole brief as I have updated it with information that is more focused and hopefully more detailed for you. Please do not just take elements from this piece and make something the same as they are merely elements that could be looked at as ways of expressing something rather then a definitive - this is what I want / need:
layered look and colours on #171
Outside circle that looks like movement & colours on chi-me in #170
open hands and energy on #191
Please focus on the following when coming up with new designs:
Tagline - please do not use the words in the logo though.
My' for instance' in the imagery section.
Comments in what I like from previous designs.
Colours outlined in brief.
The fact that I want the design to appeal to both male and female - i.e. don't make designs too girly or too masculine.
The connection between the mind and body
Don't want my business name to the standout in the design - would rather the image portray my business and the name take second place in the design - i.e. don't make the name too big that it drowns out the message.