We are looking to have a new logo designed for the American Football League of China. The lettering of "AFLC" as well as ”中国美式橄榄球联盟“ should be included. The longer text does not necessarily need to be a part of your design, but we would like to have something that looks good on letter head, so might want to include. It can be added at the bottom of the logo afterwards. It is important we have an American Football in the logo as the sport is not widely recognized in this market so a visual would be helpful. Below I have attached the current logo we use but we do not need it to resemble this at all, this was a temporary logo. Also attached are examples from the Chinese Super League and China Basketball Association simply as a reference but again do not necessarily need to resemble these.
The league and it's logo are in a market where the sport is very new and not many people know a lot about it. We target predominantly men ages 15-50. We would like something bold and modern to attract a cohort of under 25 chinese boys and girls. This will become our target recruits. Most people, men and women, who take an interest in the sport do so because of an interest in the strategy of the game, and the western concept of a "manly" game. While the physical aspect of the game is of interest to the general public, it is also intimidating and makes local officials weary of the violence of the game, so the logo should have no reference to violence in it.
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