Anti-slavery logo for seafood

Labour Safe

Labour Safe

The Labor Safe Screen (LSS) project is a brand new program designed to help seafood companies eliminate human trafficking and illegal trade activities from their supply chains. The LSS will achieve this by providing support to companies through specially designed auditing programs, advice on illegal trade and brokering, as well as tools to help trace and verify that supply chains are free from trafficking.

We considered a logo with a green check but that is too bold. The idea is new to clean up seafood supply chains from forced labour. We encourage companies to take steps to improve working conditions. But we are starting at the beginning. It will be sometime before a 'green check' is appropriate but we still need to communicate safety with the logo. Ultimately the logo will be used on seafood products so it must be very simple and legible from a distance. It must communicate that the product values are assured. -- The images provided are too literal but they help give some human flavor. We don't want a logo that is super corporate at the same time recognizing if it's to be a product logo it will be used in a trade environment and be appropriate for corporations to use. Thank you!