Cómo sarah.e.novelli comenzó su viaje en logotipos
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
No slogan, but we'd like to incorporate the term "Bay City" or "Bay City, Texas" in smaller letters under the larger Acaza name.
Cuéntanos a qué tipo de público quieres llegar
Acaza will be a new "brand" of apartments located in Texas and surrounding area. Similar to our "Ariza" brand (ex: https://arizaplumcreek.com/), the Acaza brand will be used to name apartments in multiple locations (our first is located in Bay City, TX). However, while the Ariza brand represents our "A" level properties, the Acaza apartments will name our more affordable, approachable, working class "B" properties. We are envisioning a logo that is modern and clean - somewhat similar to the Ariza logo - but a little more approachable. We want our brand to represent a welcoming, relatable, friendly place that anyone would be happy to call home. Acaza will be all about providing an elevated environment that exceeds the expectations in it's class. A classic brand, that wont go out of style or age over time. A community that welcomes and appeals to both the middle to late-age, working class single and/or a young family.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
- IMPORTANT characteristic for the typefont: We need the font to be pretty thick - so it can be read from a distance. Logo will be engraved in buildings and signage around properties. For comparison purposes, we think our "Ariza" brand's font is too thin (and sometimes difficult to see).
- I created a Pinterest inspiration board to give direction around the initial thinking for typefont for this brand. However, this is just a start. Feel free to experiment with giving the logo/brand a little more personality than just the font! (https://www.pinterest.com/sarahnove…-branding/).
- I'd like to stick with black and white for now - though we may incorporate 1 - 2 colors for each property (the first, in bay city, would be either green or blue) in the future.
- I'd like "Bay City" below the Acaza brand. This lettering may change in future for future locations.
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