1) Icon must demonstrate the concept that the technology is personified in “Aimy.” The concept is that the application is intelligent and grows smarter with use, understanding more and more of what the user wants to find deals on. The interface for that technology is “Aimy,” a personal mommy assistant, with whom moms can interact to find:
-activities, products, etc that are relevant to them as moms
-directions to those places, so that they can build highly efficient daily itineraries, and
-money-saving coupon codes, tips, etc for all such locations.
2) Icon must be useful as a logo for:
-the corporate website, which is used for information-sharing and to link to the App Store
-the iPhone app (i.e., the small square that shows up on iPhone screens), and
-business cards and other corporate documents.