Target audience is young (18-30 years of age), hip, tech saavy consumers in the middle east (Dubai in particular). Quintessential customer would be an iPhone toting, affluent twenty something who leads a very social and busy life and doesn't have time to cook his/her own meals.
The product attributes we really want to emphasize are simplicity, variety (of restaurants to choose from), speed, and accuracy. We'll leave it up to you all to determine how to best reflect this in the logo
The logo should be submitted in four versions:
1) no slogan
2) slogan of "Food. Fast."
3) slogan of "Point. Click. Order."
4) other slogan ideas you have (optional)
Designers are encouraged to have fun with the design and think creatively - we're very open minded.
Finally, once we choose a winning logo we will immediately have the winning designer work on these additional items as part of follow-on work:
a) powerpoint template
b) MS word template
c) business card design