Attract entrepreneurs to Simple Startup with an inspiring logo!

Simple Startup

Simple Startup helps entrepreneurs simplify their finances, understand their numbers and make smart, informed business decisions. We make finance FUN (yes, it is possible...)

We offer:
Bookkeeping - tracking money in and money out!
Financial Planning & Analysis - working out what your key drivers are for growth
Cash flow forecasting - ensuring you avoid any nasty little surprises...
HR - setting up and running Payroll plus building a kick ass onboarding process
Financial reporting - make management/board/investor meetings a breeze

Most importantly we focus on educating entrepreneurs in the process so they feel empowered discussing their numbers and confident their company is heading in the right direction. No more sleepless nights worrying about cash flow!

Target Market:
Entrepreneurs (ideally serial entrepreneurs) who are currently doing a lot of the back end financial management work themselves and want someone to take that work off their shoulders.

Entrepreneurs / COOs / Co founders who have just got funding and need to organize their finances.

Entrepreneurs / COOs / Co-founders who are preparing to fundraise and need help to come across as more professional whether that's in terms of learning how to present their finances better or having a trusted finance partner on board.

Long-Term Vision:
Eventually we want the Simple Startup brand to have a variety of different companies under one umbrella e.g. Simple Startup Capital, Simple Startup Web design, Simple Startup Marketing etc. The idea is we will eventually become a one stop shop for startups and young companies. The logo therefore needs to be adaptable to sectors other than finance.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Let designers make suggestions:

Hi : ) We want to be fun yet trustworthy. We want to modernize financial services so that entrepreneurs find it fun and interesting rather than deathly dull! One idea I had was a light bulb rocket ship i.e. we help great ideas launch!

In terms of incorporating a tagline into the logo - we might like the option to do that at some point but for now, don't worry about it. If we did it would be 'Simplify your startup's XYZ' (depending on what part of the business it is) - so perhaps include one design with a slogan and the rest without : )

I've uploaded our current logo but I actually really don't like it!

Check out our site http://www.simplestartup.com which is in the middle of a redesign. The front page is likely to be the kind of imagery we will use going forward (superhero kid)