Cómo moustafa.elgendy comenzó su viaje en logotipos
¿Cómo se te conoce?
Sweet Genie (uppercases optional)
Cuéntanos a qué tipo de público quieres llegar
The product is a liquorice based, carbonated soft drink which can also act as a mixer. It is distinctively dark but clear; effervescent; and, has a distinctive aroma that also has an alcoholic twang. However the product is not alcoholic. It is refreshing and stays on the palette pleasantly. It feels like a healthy and wholesome cola style drink. It mixes well with gin and vodka but is also a fulfilling alternative to alcohol.
The target audience is an influencer: a stylishtrend-setter; 30 years and over; ambitious; socially active; concerned about their appearance and health; intent on enjoying themselves; significant users of social media. Their friends aspire to how these influencers live their lives and we envisage that adoption of the product will in large part be through copying the influencers when out and about socially and when entertaining.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
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Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Logotype and Character
Please submit only original ideas, open source solutions would compromise our freedom of use.
we need a ‘logo’ consisting of a logotype and a character that can be used together for primary communication and then separately for secondary and incidental communications.
The logotype needs to read ‘sweet genie’ – there are no prescriptions about upper or lower case.
We want to associate the excitement, surprise and magic conveyed by a genie appearing from a bottle with the taste and sensations experienced when drinking the product. We are also keen to consider alternative interpretations to what some might see as a clichéd genie/bottle visual. The genie character should avoid being menacing and should rather be attractive, sophisticated and perhaps a little cheeky/mischievous.
We have considered but rejected a humorous approach equally we have considered and rejected a severe approach.
This product is likely to be manufactured in Pershore at the heart of the Evesham Vale in the United Kingdom. The area is well renowned for fresh fruit and vegetables, particularly plums and asparagus. It is important a local, crafty feel is reflected in the logo and character rather than something corporate and highly finished.
The ancient name of liquorice translates as ‘Sweet Root’ and was used widely in the East and Europe. In post-war UK sweets were rationed and liquorice was successfully marketed as a cheaper and more available alternative.
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