Simple but memorable and easy to apply in various media. I like a logo that has a meaning and unique. Symbol and color have to be meaningful. I like the colors to be more neutral, since our business is related to interior decor, so I don't want to have one color that stands out too much, because I want to have flexibility with colors in decorating the offices. Office decoration will use more neutral and earthy, homey colors.
I like that has an implied meaning of what I am trying to communicate across: Global Collaboration, Reinvention, Growth, Function (so logo has to be simple, but to the point). Perhaps you can use this as a guidance and make it better, more memorable, and more unique.
I just thought of something, since the W almost looks like rotated E, it could also have the meaning of looking at the same thing from different prospective (refer to our tagline, reinventing means improving something that already exists to be better, or improving something bynlooking at it from different prespective). Can you play around with the E and W font?
Rework means: Reinventing Work and reinventing the way people work from the traditional, corporate way. People who work in our space are individuals who are in control of their life, passionate with what they do, like community and like to collaborate. We want to convey that message in our logo.