We are looking for an awesome logo that has to be original, memorable and print-friendly. We want to communicate our Mission of taking care of the true Italian taste.
Our brand want to be purely "Italian" meaning:
We are curious to explore this concept: food is the new fashion.
We also love the traditional checked tablecloth textile pattern (red+white, green+white, lightblue+white).
Please check our Attachments section to find some Logos with this “authentic” feeling.
We are evaluating 4 main ideas for the logo:
1. Something about a Tree + its Roots (meaning our activity of discovering these excellence from the countryside and bring them to people, our Italian roots or origins).
2. Something about Italy (but it’s so easy to fall over some cliche… so please, use some creativity here!)
3. Something about our real 94 years old Grandma named precisely “Domenica” (you can see a picture of her on the Attachment section). She’s a Southern Italian women with her warm smile and the traditional headband. Maybe you can explore something similar to what KFC did with their logo (as you can see in the Attachment section).
4. Something about our real old Ape Car. It’s a tiny 3 wheels vehicle by Piaggio used in small towns to brings stuff through the little streets. It’s used by farmers, on country markets, etc. (Check the Attachment Section).
But please, feel free to choose other ideas too.
1. We need to have an Avatar version of the Logo (a small squared version to be used on Social Media Profile Pictures, small Icons, etc.)
2. We need a Full Logo to be printed on our Boxes and to be used on our Web Store.
THIS LOGO WILL BE USED ON:
• Webstore & Social Media
• Boxes shipped to Customers worldwide
• Tags, stickers, etc
WHAT WE DON'T WANT:
No generic icons and logos that are easily findable on the web.