We are transforming a "dead mall" into an authentic Mexican-themed shopping center. Our mission is to make the mall feel like authentic Mexico. Just like going to "China town" is as close to being in China as you can get, outside of actually going to China. Our mall will be like that- but for Mexico. It will be more than just a shopping center, but a cultural community center for the many Mexicans in this area.
To achieve this we are changing everything- from the actual structure and architecture of the building to the paint, decorations, and tenants inside the mall. The mall theme will be consistent with Mexican colonial architecture. Attached are some pictures of the type of decor that will be prevalent in the mall, as well as the structural design that the mall will have.
Our goal at the mall is to make the mall as authentically Mexican as possible, giving the people who have moved away a small piece of their homeland. We are trying to bring small, subtle pieces of their home to this mall- and we want our logo to reflect that idea as much as possible.
The name "Macroplaza" comes from a well known town-center area in Monterrey, Mexico, where most of the local population in this area are from.
I have attached photos of some of the design sketches we have for the architecture of our mall, some examples of the type of decor that will be present throughout the mall, and some different famous landmarks in Mexico for reference.
One such landmark is "El Cerro de la Silla" or "Saddle Mountain". In studying logos for companies in Monterrey I have noticed that many of them have incorporated this famous mountain into their logos. While it would be great to incorporate this somehow into the design- it must be considered that we are located in Houston, Texas- which is totally, 100% flat (not even small hills). So any reference to the iconic shape of that mountain would have to be subtle, and not make it appear as though we are located in the mountains- but rather, a subtle reminder and tribute to their home.
I have attached some logos that demonstrate the prevalence of the mountain in logos from Monterrey (these logos are not intended to be a base or models or suggestions of what we want- I just uploaded them simply to show how the mountain outline is used so frequently in logos from Monterrey)
An important key for us is authenticity and respect to the Mexican people and their culture. In everything we are doing in the mall we are trying to give them authenticity. We don't want something that would be more suited for the menu at a cheap Mexican Restaurant. We want an authentic logo that represents our respect for their homeland and a commitment to their culture.
Update: I have uploaded additional pictures of a Mexican street and a Mexican park. This is the type of environment and feel that we are trying to replicate in our mall.
Notice the colors of the buildings, the flowers, the cobblestone street, the street lamps, the architecture, the trees and the benches etc.
We are trying to make our mall feel like this. Our mall is more of a community/cultural center than an actual shopping mall.
Imagine you are making a logo for those streets, or for that park (not those streets specifically- but that type of general street). Imagine magically you took a mexican street or park like these- and transported them to Houston- that is what we are trying to do in our mall.
Hopefully that gives more guidance and clarity of the type of center we are trying to create and the type of logo we are looking for.