Create a kick-ass logo for Owl Invest. We were thinking a logo of an owl with the the company name, and tagline "Invest Wisely" below it. We don't know if the owl should be flying, sitting, hooting, etc, experiment and we will pick.
We are almost certain that the name Owl Invest needs to be part of the logo.
The logo should first and foremost suggest trust. This is a personal finance site, generally a very touchy subject for many people. We are asking them to link up their private accounts to our system a la Mint.com, and give us their usernames and passwords, they need to trust us.
It should also be memorable and quickly convey to the user everything I have taken many paragraphs to say here. Other than that, I don't think there is much more to add. I have no templates or anything else for the site, I haven't even picked colors. There is a tremendous amount of freedom in this design, but whatever is picked will dictate a lot of the visual imagery going forward.
The new logo will be carried throughout our sales collateral, website, business cards, signage, etc. - so it should be flexible enough to be used on the website and printed on business cards and scale all the way to large banners and signage. It should also be instantly recognizable as unique and not easily confused with any other logo.
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