I would like to clarify my vision for the three items. I really want the 'logo', 'name', and 'slogan' to be distinctly separate pieces to the finished product.
I would like to see the 'logo' more as a mashup between an axe and jack-in-a-box toy. Maybe the axe as the crank handle or coming out on the spring. Maybe a target on the inside of the opening lid. I really like the transforming aspect of the truck being incorporated visually as the box/toy opening.
I would like the company 'name' to be big, bold, and clear with "Axe" and "Box" more prominent than "in a". I would like some sort of gritty texture incorporated into the font making it feel rough.
I would like the 'slogan' more in the font style selected/referenced in the brief. A sort of gangster style of calligraphy.
Thank you again and I look forward to seeing your designs.
The wow-factor of this mechanical beast will definitely turn heads. It is a huge sexy looking machine. Tough, safe, and fun. That's important to know and be represented visually in the logo.
The name of the company is a play on words with "Axe in a Box" and 'jack-in-a-box'. That's why the slogan includes "pop up". This is something to consider with your design because when the container begins to transform it opens its roof like a jack-in-a-box.
I would like four(4) files at the end.
One(1) file with the logo, name, and slogan all together.
Three(3) other files where the name, logo, and slogan are saved individually.
Thank you very much.