Its a fitness & lifestyle apparel & fitness accessories line that is focused on quality fabric, sport specific fabric, latest technology in sporting fabric,high focus on design & figure flattering pieces with some key pieces that can wore outside the gym. I will also offer certain limited edition pieces which could be influenced by the latest fashion trends but will always have a basic line carrying compression tights & exercise tanks.
Future plans to sell more exercise accessories as well.
I want it to be more than just a clothing line, it has to convey a certain lifestyle. The BFit customer will be a discerning customer of all ages that has an active & interesting life be it as a corporate player, entrepreneur, weekend warriors, yummy mummies.
I need a logo that can be used across different mediums either on the clothing itself, on a cap, on the packaging, boxes, business cards.
I need a logo that is creative & awe inspiring that is not too typical modern, fresh, luxurious with a sporting edge because I'm offering an innovative product so it needs to differentiate itself from a typical clothing logo.
Brands like Lululemon, L'urv, addidas , puma, Nike inspire me with their clear identity and bold colour designs.
I will upload sample products that the line will carry under the upload logo function to give you a sense of the product line & branding.
So the idea will be that I have different facets of the brand such as BFit_Luxe which is more lifestlye sport luxe line, I will also have BFit_Run or BFit_Dance BFit_Yoga or BFit_limited edition but the essence of the brand is quality fabric based on sports technology with a design view, figure flattering and something that will look good while exercising (ie functional) tops that dont ride up, pants that move with you....when you look good working out, you are more likely to stay consistent & committed.
Our customers will also be proud to wear our clothing from the gym to brunch.