We are expanding from a single location to three, making a big jump from a home grown product and trying to make a bigger impact in the market. We've built what is likely the most reputable and market influencing gym in Bangkok, among all non major commercial gyms. We started from my own balcony on the fourth floor of my old condo, and the same spirit of community and togetherness has carried on to the current day. As we are now trying to appeal to a broader audience, I'm concerned our current logo is simply too rough and intimidating. However, I'm heavily devoted to my clients and I'm concerned that an overly "corporate" look will be misrepresentative of them. Our gym is friendly, inclusive, yet also very much anti-corporate in the way we operate. Every employee knows the names of all our clients. We ensure it. Our members come because of that difference. True Fitness, Virgin Active, Fitness First, and Globo gym type places are our antithesis, however, we would like to be appealing to a much larger crowd. In order to grow, our business must have corporate type structure to maintain and sustain systems, but everything about how we deal with clients is very much anti-corporate.
We want to have a broad, general appeal without appearing to be too corporate.
About us: we are a health, performance and lifestyle gym with a strong commitment to making our clients' lives better from the moment they step through the door. We make people healthy, strong, and nurture the environment to be inclusive for all people, yet competitive and fun to get the best out of people. We provide an immense amount of value to the members of our gym by coaching them through daily exercise routines and providing blueprints for continued improvement, organising social gatherings outside of the gym such as parties, beach getaways, and sports days, and encouraging interaction with other gyms in the city. For most of our clients, our gym is the focal point of their social lives, and this is a major factor in our success. Our target audience is wide, although most members are between 25-40. Our clients are diverse, mixing locals and a broad range of expats. Genders are split evenly as well.