Be my Designer - fun logo for Chiropractic wellness

Moreton in Marsh Chiropractic

I have been in private practice for over 7yrs, working for other people.

Now, I am going out on my own, so it's a start up business in Chiropractic & Wellness Health care. I see my business as a place to guide & teach people to appreciate that your health needs to be taken care of regularly & not neglected until something is wrong or in pain. It's about living a life of quality, about thriving not just surviving. To have health I believe that you need to have 4 things: structural (spine), physical (active, rest), chemical (nutrition, enviroment) and mental (spirit, education, mental stress) in balance/harmony, if one of these factors are neglected & not corrected or not balanced then your body & mind will not thrive.

The type of Chiropractic I do is the traditional; clicking, cracking of the spine with an element of gentle breathing depending on the customer/patient.
In a way you can say it's "Bespoke" to the individual.

New market for a start up business. Moreton in Marsh is a small English market town surrounded by villages.

The people that live in Moreton in Marsh & villages are considered to be very affluent & wealthy individuals & families, they typically drive Land Rovers, Mercedes, BMW, Audi, Austins, Porsches, high range luxury cars. I would say that they are not commuters that travel to London everyday but they will go into London for meetings now & again.

My ideal customer/patient is someone who is looking to take more of an active role in their & their families health, has disposible income (mid-management-upper management & above or business owners/entrepreneur or their husband/wife), who comes in once a week for a check up for the rest of their lives.

Open 2 ideas.
Would like it to be simple, classy & elegant, (sleek & sophiscated) so that it appeals to this particular area with a splash of fun.

I want people to look at the logo & think yes, I need their help & I'm am going to make an appointment or pass the number onto a friend, colleague, family.

Colours: Open to all suggestions that goes with the whole Chiropractic, wellness, health theme. I was thinking sky blue & yellow or purple & orange, or turqouise blue with a hint of green.

Motto: Bespoke Heatlhcare, Tailor made for you.

I Need:
1) logo first,
2) stationary design
3) banners for promotional work
4) website
5) t-shirts/jackets or membership cards.
Logo will need to be decided on before the rest of the design work.

Please Note:
1) no cartoons or cliparts
2) typeface should be clear nothing fancy that it can't be read, not too squashed
3) I don't want to have the typical Chiropractic logo of a spine or wavy lines or stones stacked on each other, I'd like something unique.
4) Was thinking that if you do use one particular colour (ex: blue) I'd like a hint of something bright (ex:yellow), so that theres a hint of fun :)

My competitiors websites: http://www.insideout.health.officel…money.aspx & http://www.natural-therapies-clinic.co.uk