We are currently a team of 4 people undertaking a 2 year project to raise awareness of fitness in New Orleans. New Orleans is known for a lot of things...health and fitness is not one of them. We are going to put together a 2011 calendar with 12 male and 12 female Louisiana health and fitness models/body builders at 12 different landmark location in New Orleans using the talent of 12 different talented photographers.
People in New Orleans (and surrounding areas) love food and alcohol...we want to present alternative and motivation to get involved in some sort of fitness program.
Part of the profits from the calendar sale will go to charities that support raising fitness awareness.
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Our target audience are people in the fitness industry and people who need to get involved in fitness. We want to motivate people to learn more about and get excited about fitness within New Orleans. We also want to raise awareness of the fitness organizations that do exist in New Orleans.
We want a logo that is vibrant and motivational - we want it to include aspects of health and fitness i.e. Beef up the Fleur de Lis. Like give it biceps and work it so it's like a person posing. A Fleur de Lis on juice.
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