« Inkarri» is a company that develops and commercializes craft flavoured beers (flavours of typical fruits and plants of Peru and the Latin America). Our goal is to introduce a new product on the French market - a craft beer of a unique and exotic taste.
The target audience: craft beer lovers who are looking for new sensations when tasting a beer.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
The Inkarri myth
It's one of the most famous legends of the Andeans.
The name Inkarri comes from the Quechua pronunciation of Spanish words (Inca-rey = Inca-king).
Inkarri is the main protagonist of the myth.
When the Spanish conquistadores tortured and executed the last ruler of the Inca people, Tupac Amaru, he vowed that he would come back one day to avenge his death.
Buried under the earth he will grow until one day, when he will rise as Inkarri, take back his kingdom and restore harmony in the relationship between Pachamama (the earth) and her sons.
For the Andeans, Inkarri represents the World in harmony. This world was destroyed by the Spanish conquistadors.
The main idea of this myth is that Andeans are still waiting for the return of the Inca governance.