Be part of changing the world, creating a logo for a new environmental impact investor

Generate Capital

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We are a specialty finance company focused on small scale renewable energy and energy efficiency projects. We have three target audiences: (1) institutional investors like insurance companies, banks, and pension funds; (2) entrepreneurs or technology manufacturers who are developing sustainability technologies and infrastructure projects; and (3) companies who want to install energy efficiency or renewable energy technologies. Examples of projects we will fund include solar energy generation, wastewater treatment facilities, and urban farms.

We are looking to instill confidence and trust, exemplify innovative thinking, and somehow touch on the triple-entendre in the name Generate: (a) we are generating new money for projects that don't currently have a source of capital; (b) we are stewards for all generations - past, present, future; and (c) we invest in clean energy generation projects.

We want to inspire trust and suggest prudence, while still highlighting that we're both (a) a very innovative new business model and (b) creating significant, positive environmental/social impact.