Collaborate - Bizroa makes the leap into the knowledge economy by allowing idea holders and resource holders from across competencies, disciplines, and geographical boundaries to escape their silos and join in the global collaborative process.
Create - Bizroa creates a NEXT GENERATION ENVIRONMENT where a majority of innovative ideas are able to reach the marketplace directly.
Evolve - To transform is to change, to evolve is to move from one no longer functioning state to another, becoming in the process something completely new.
The bizroa logo needs to reflect these values. Our audience is not confined by a single term. Everyone can participate - this is a global company with a global audience.
The chance of being chosen will increase dramatically by producing a unique font that identifies bizroa, by being easily readable and understood in any country, and being able to scale down without losing fine details from the design in the process.