Desired Style: Try to put a New Twist on a Beach feel. Please try to avoid the cliche of palm trees since there aren't any in Delaware:) Go with your gut.. and do what you feel. Our area comes down to: sun, sand, and waves. If helpful see this link for images / colors / font styles that I like:
Logo should be able to be read from a distance.. for example if posted on a billboard. Shouldn't be too busy; rather, tasteful & timeless.. simple & elegant.. memorable.. and easy to understand.
Our company is located near Bethany Beach, DE. The gist is we sell group deals at a discount at these locations. Kinda like Groupon but "bricks and morter" locations. We are a beach resort town. 90 days out of the year we are Washington DC's summer capital.. along with Baltimore, Philly, etc. We own three parcels of well located real estate that beachgoers "pass" as they travel to the beach. For example, we would group a pass to a state park, tickets to a outdoor festival, tour of a winery, etc. and sell them at a 35% discount if bought as a group (thus the beachpass!). We will expand this business to promote anything and everything great at the beach.. restaurants, dentists, grocery stores, etc..
Hope this helps and Thanks!!! Andy