Head Tube Logo (on front of bike)
The brand name is “Putney Bikes” but it is not necessary to have the name in the logo on the head tube (front of the bike). If it does have the name, “bikes” should be left out. The logo should be more about an iconic recognizable shape more than text (see some of the examples below…how companies use their initials in iconic ways).
We are looking for a simple, elegant logo for the “head tube” of the bike (see image 1 for reference to where this goes on the frame). Eventually, this will be a stamped badge made of aluminum that is attached to the head tube, but at this early stage it will be a simple decal. Ideally the design will easily translate to a stamped badge. Colors should be limited, if not a single color. Some head tube logos are also included below to give you a sense of what we like.
Frame Logo (on tubes viewed from the side)
This is the logo that has the company name that would go on the side of the bike. The requirement for this is that it contains the name “Putney”. As you can see in examples, this is more of a font issue more than anything else. Few graphics are involved in this logo.
Also, as mentioned, the goal of the company is to be more about riding than a billboard. So if you can figure out a way to make the side logo subtle and yet at the same time help us build brand recognition we would be very excited! There is no requirement to have the company name in the traditional places on a bike, we are open to your ideas. Can you make it subtle yet make our brand easily recognizable?
We like the idea of "Ham Sa", sanskrit for "I am that" or "I am that I am", but have not found a Ham Sa symbol drawing that works. Feel free to incorporate this if you can.