BIG BOLD IRON CLAD LOGO NEEDED FOR CHAINSAW STORE

YARD GEAR

I am in the process of purchasing a yard machine (lawn mowers, chain saws, snow blowers etc...) dealership and am need of an eye-catching logo. The store currently is badly in need of a complete marketing makeover.

I want the logo to look like it was stamped in steel, possibly with rivets or bolts holding it on. Large block letters are preferable. An outline in orange may work. Since it is a Stihl dealership, a matching orange would be nice.

Words to describe culture/personality: manly, steadfast, high quality, sturdy, tough, rugged, and long lasting.

(see pictures)

Guys who work outdoors.
Your 'average Joe' who wants to buy yard gear at a higher quality than what is sold at big box stores with better service.
Wives who want to get their guy cool gear.
Small commercial lawn care businesses.

We have to completely re-brand this company in a small city. We need something recognizable from a distance/at a glance. We need a logo that is easily reproduced for outdoor signage, vehicle wraps, clothing, websites, and print. We need one logo everywhere, not various versions of the same.