Our demographics will be 18 - 55 years old. 60% males, 40% females. Fitness minded people that exercise 3-5 days per week. Income range US$25K to US$250k per year. Location will be Southern California (Orange County). Education High school graduate to PHD.
Our slogan is Find rides. Make friends.
Here are more details:
What is the reason for the website name, and what does it mean or represent?
It represents socializing with people who love bicycles(of all kind), cycling, and making new friends through the hobby of cycling.
What does the company do? What are the areas of expertise?
We are a website medium for cyclist/bicycle enthusiast to socialize and organize cycling events.
List your products and services, and distinguish between main and secondary.
Main : A website that provides a medium for creating and organizing bicycle rides.
Secondary: A website that allows cyclist to meet other cyclist.
List a few keywords that describe the company or project (e.g. creative, innovative professional, informal, etc.)
Social, whimsical, light-hearted, clean, & friendly,
What are the goals of this design / redesiign process?
To create a friendlier image.
What do you expect visitors to do on this website?
Find events and meet other cyclist.
Describe your target audience.
Anyone who rides a bicycle and wants to ride with other people.
List a few competitors and their current websites.
What do you do better than your competitors? Is there anything that makes you different and/or better?
We cater specifically for cyclist. We are cyclists providing what cyclists want.
Here is our current website : http://bikehead.com/index.php. We want something that will fit along the lines of this