Cómo Redaktion BildWechsel comenzó su viaje en logotipos
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
We are a filmproduction company from Freiburg in Germany and we are in the business of producing commercials, video testimonials, learning videos, internal communication and the like mostly for international companies located in the South of Germany. These firms mostly work in more exclusive and higher priced realms of the economy, so therefore our business model is almost completely B2B and our target audience are very professional and demanding business partners, that want to see innovation, creativity and agility married with respectability and trustworthiness. Our business partners themselves are mostly men and women around their 40-50s and look for a clean, stylized, precise, chic (and mostly very light i.e. white) look.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We like this one because of the successfull connection between animal and lettering
We like this look because it connects the animal topic with video production imagery in a very clear and stylized way
Our logo (or design) should connect the topics of the two German words "Bildwechsel" which means change of image (mostly meant in a film cut or forwarding a film roll) and the more commonly used word
"Wildwechsel" which means deers (or more generally game) crossing (a countryroad) or roaming around the countryside. So it is a play on words, which wants to evoke images of filmmaking, modernity and innovation with nature, home and most likely deer, as a sign of animals roaming the wild and also as the deer being the local emblem animal of the German region Baden-Württemberg, where we are located in.
Focusing on our target audience or customers means that the sweetspot for our logo would therefore lie right between innovation, creativity and entertaining playfulness (through the play on words and imagery) and seriousness, reflection and reliability.
Our customer companys are mostly conservative, but come to us for a creative and entertaining input through our videos. So that means that exactly this dualism is our specific USP.
Possible items beside deers, film and filmroll could also be a camera, a lens, deer tracks or sth. like that!
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