This is a start-up founded by a 1980's "big-hair" band rocker/surfer turned business owner and his artist wife. They aren't your typical business owners and will expect a higher level of creativity, edge, boldness of design and fun flare!
To give you an idea of their humor and their mentality here are some of the catch phrases they plan to use in marketing material, maybe even comic strip like blocks on their website and brochures. -
"Don't let your business stick it to ya, make it easy with Bizoolah!"
"Your Business + Our Team = Moolah!"
"Bizi's got your back!"
"Bizi getting busy will set you free!"
"We take the ew out of making the moolah!"
"You do what you do to make the moolah. We do what we do that's Bizoolah!"
"You can't afford not to get Bizi"
Three ideas to consider when designing this logo:
1. We want an iconic character named "Bizi" as the mascot to go with the tagline "Let's get Bizi!".
2. Be creative, fun and think outside the box. We want "wow factor"! When creating the character logo keep in mind the usage on promotional materials and the application in various marketing collateral & stationery. We need to see the name by itself and also with the character.
3. One idea - please look at the 3D guy/3D people created by Andresr at http://depositphotos.com/portfolio-1278120.html (DepositPhotos.com). We would like to see the logo be a stand-alone piece that could be incorporated with this 3D guy, that my clients have nicknamed "Bizi". We would incorporate him doing various activities in our marketing material, such as working at a desk or surfing. You can use the stock image if needed. We have purchased an account to download him for final usage, if we go that direction.