Blacksmith Brands is a newly formed company with significant financial backing, created to grow well-known brands in the Personal Care and Over-The-Counter Drug industries. We will acquire major brands, often from world-wide companies, and then aggressively build those brands via product innovation, strong marketing (including large amounts of consumer advertising and promotion) and broadened retail distribution in America's largest food drug and mass retailers -- outlets such as Wal-Mart, Target, Walgreen's, CVS, Kroger, etc.
Many of the brands we acquire will be true "household names" with widespread awareness and great reputations. We have just signed a contract to buy our first four brands, and we will close (own) them in less than two months. For confidentiality reasons, we can't disclose the names of the brands right now, but each one is well-known and widely used.
Why did we choose the name "Blacksmith Brands"? As we see it, the brands we're acquiring are winners. However, as is the case in horseracing, all great champions occasionally need new shoes to be able to win the next race.
As our company will own several major brands, all of which will have their design projects of their own, this logo contest has the potential to lead much more work in the coming weeks and months.