This logo design needs to fit in the current header on our website, http://www.BlueMarlinChronicles.com We need to stay within the vertical size, this assure that we maintain the pertinent product information "above the fold", which eliminates the need to scroll when a customer enters into a product page. Most of our pages allow this, there are some that don't, however they are mimimal. I would like this logo to fill 85% of the header real estate horizontally. There are some shopping cart functions above the header that will be moved once we have a new logo/header for our website.
I prefer using "Purveyors of the World's Finest Fishing Tackle" as our logo motto, the one there now is old and outdated.
Even though our website is mostly done in blue & white, I am open to having a more robust colorful logo. We do need the logo to be readable when reproduced in 2 ink color reproductions. This is important for t shirts, stationary, and other items we may engage in at some point in the future. Full color logos are sometimes difficult, and expensive to print, therefore our need for a logo that is both colorful but "printable".
The attached TackleToyStore.com logo is a logo I had made for my other website, it came out very nice, however it is not print friendly due to the complexity of the water and some of the color blending. Looks great on the website. Would love to have something this colorful, but print friendly. This logo could be printed, but the costs associated with doing so are astromical. We wanted to put this on shirts, and the full color price was not retail friendly. When done in 2 ink color, this logo loses some definition. I am trying to avoid these issues for this particular project.