Our business provides Workplace Health and Safety, HR and Management Tools for small business. Everything from Workplace Procedures, to Job Descriptions etc, and plan to have many other services for individuals like CV templates and the like to help employees as well.
Target Audience is business owners as well as employees. Tools for both business and employees.
The business, even though professional has to have a new and cutting edge feel to it. Business services etc have a bit of a mundane boring feel, the business has to be creative - Like, think of Twitter Logo, or Youtube, or Skype - they look new and fresh.
BlueSafe has to have this but also at the same it must be strong and secure looking.
the logo must be light fresh blue - and black to suit currrent brochures.