We would like to change our current logo, which I have attached a picture of.
We want a logo that looks more professional than our current one, but still reminds customers of adventures in the outdoors. It is also important that our logo stands out from the crowd in the wool sock market. Our main competitors in this market are SmartWool, WigWam, and Darn Tough.
Also, it is important that the logo be able to be knit into the fabric of the sock, which means that we can't have any fine lines or details. I also attached a picture of our current product. We plan to keep our logo in the same place on the sock, and vary the color of the logo with the color of the sock.
Also, as a special bonus, the winner of the contest will also receive a free pair of premium merino wool socks with your logo on them! (US only)