Awlest design and manufacture high-quality three-piece forged wheels for cars. The wheels are designed in a boutique studio based in Belgium and manufactured in China from aerospace-grade forged aluminium.
Our wheels are designed to be enjoyed by the driver on both the circuit and the street.
Our customers, generally males between 20 – 35 years old, come primarily from Europe, America, and Japan.
Our clients are car enthusiasts, with highly customised sports cars, who are seeking to upgrade their wheels for both aesthetic and performance.
They are thrill-seekers and highly image motivated; they want to attract attention.
Most of the wheel manufacturers in the industry have adopted a ‘serious’ brand image, we would like to diverge from this with a slightly less serious image whilst still communicating the quality of the design and workmanship on which we pride ourselves.
Our main competitors are: http://www.rotiform.com , http://www.vossenwheels.com , http://vipmodular.us, http://brixtonforged.com , https://www.adv1wheels.com
The logo should be simple and bold with triangular shaped main ascent. The theme colours are dark teal and dark pastel red (see below), which will be used in all branded materials. These colours draw on the retro racing motif, and the style of the logo may draw on aesthetics from retro and/or 70’s style design whilst maintaining a modern and minimalistic overall look.
A monochrome version of the logo will be engraved into the aluminium circle centre cap of each wheel, so there cannot be any tiny details, and this version will have to be as visually appealing and bold as its coloured counterpart.