This is a logo for a clothing and merch brand: t-shirts, hats, hoodies, mugs.
We will serve all ages but especially young adults to middle age adults. Many of our shirts will be geared towards animal lovers, hip cool and funny.
The logo should be bold, cool, it should be whimsical and heavy on creative typography, with an illustrated look. But NOT too childish or for a young crowd, still needs to be cool for adults.
Incorporating overlays in the lettering that make the logo really stand out would be cool: outline, or textures, or distressing, or maybe even fur for the fox etc.
I would love it if one of the letters could turn into a foxes tail and swirl under over or around the logo itself, or even one of the letters could be a fox. But I am open to other interpretations.