Purpose: to instigate, ignite, and imagine, leadership that is authentic (transparent), truthful (honest), and tenacious (unrelenting).
Goal: to create leaders that are not yielding in strength, severity, or determination;
To develop leaders who acknowledge and respect the humanity of those whom they serve;
To encourage leaders to operate, uninhibited and unrestrained from new ideas, concepts, and ideologies;
To establish a new regime of leaders who embrace iteration, ideation, and imagination.
Target Audience: Demographic (gender, salary, education level, age)
25-60 year olds/M & F/$30K and up/Certifications, training, and at least an Associates degree and up.
Geographic (location, metro/urban): Metropolitan, not rural areas.
Psychographic (desires, needs, current solutions): Current entrepreneurs, entrepreneurial ambition, desire for economic, social, and emotional freedom.
Behavioral: (what do they think, do, feel?): They feel trapped, bored, unfulfilled, time wasted, and want independence from bureaucracy.