We will be relying heavily on online channels to promote our products (website, etsy, pinterest, etc). It's important that the logo is able to fit in, but also stand out within venues like etsy. We're really open to color and design ... and hoping for something fresh and memorable.
We attached some rough photos of some of our glass and pillow designs.
Our audience is not fully defined, but we believe that it's likely to be women who are interested in unique home accessories and jewelry, but looking for affordable pieces. We believe our audience will skew younger (~29-45) and live in or near an urban area.
We played with a design that tried to connect our brand a little to The Beatles' song. We've attached the file (powerpoint) and a jpeg from the actual Penny Lane sign in Liverpool. Please forgive the bad execution (we're definitely not logo designers), but wanted to share it with you in case it sparked some ideas.
Thank you so much for your interest and your help! We're really excited about this contest.