WaterFlow begins its life as a kayaking/paddling equipment store targeting the kayaking world. This demographic is aimed at 18-65 year olds.
WaterFlow will develop into a Brand where branches of that brand may be RockFlow (climbing equipment), SeaFlow (sailing equipment), MountainFlow (mountain equipment) and so on.
The logo should be compatible with websites, stickers, truck wraps, banners, business cards, basically multi use.
I really like a few concepts of companies I am unsure if I can put them on here so if you want a head start please message me.
Thanks and have fun with it
If you want inspiration Try youtube and watch a couple of big water kayaking and free style kayaking. That should get you jacked for a logo.
Thank you for your time and have fun with this. It's an extreme sport and a love for the water is my passion.