Our company owns and operates hotels, apartment buildings and restaurants. Within our buildings, we offer private label ATM cash machines for our clients, tenants and people just walking by.
We need a logo/identity for the bank machines that would positioned be on the ATM itself, on a sign above the ATM and on our websites. The logo/identity needs to incorporate the words "NunaCash" and "ATM" (with NunaCash preferably being one word).
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The target audience is the general public. They will primarily include hotel guests, restaurant/bar patrons, and general pedestrian traffic in a mall or restaurant.
The NunaCash ATM identity/logo needs to convey two themes or concepts:
First, we need an identity that illustrates strength and legitimacy to our customers and convey the fact that the bank machine has been placed there by a strong institution and not a fly-by-night company. Customers need the confidence that they are safely using their bank card.
Second, the other unique aspect of this project is that the majority of our operations are located in Canada's far north - think of the arctic, snow covered tundra, caribou and glaciers. The first machines will be located in Iqaluit which is the near the Arctic Circle in Northern Canada. While this should not be a central part of the identity, some sort of Northern tie-in would be fine.
So in summary we would like strength, professionalism and the North to be portrayed.
The logo and words ("NunaCash ATM") need to be placed on a rectangular sign (see attached) above the bank machine as well as appropriate for written material and in a smaller format on the machine itself.
The background should be dark blue and the letters yellow (ie be the same as those used in the RBC logo (go to: http://www.rbc.com and see attached)).
As this will be used on a sign, the logo and words must be easily identifiable from 20-30 feet away.
We will need the graphics to be in file formats that can be used to produce signs, webpages and written materials.
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