Hong Strong Strength Lab (HSSL) is a small privately owned strength and conditioning facility located in Venice Beach California. We offer daily programming to customers interested in building strength, improving mobility and movement, as well as fueling and coaching athletes to perform better and more explosively. The overall gym is very minimal, small and casual. It has a very small loyal "family" following and encourages a work hard play hard mentality. We are very laid back SOCAL culture and attract people who want to work hard and get better together, but support each other. Every Friday night we eat together as a family and usually don't talk training. Although we are not a football specific gym we follow Crossfit Football Programming. We are named after one of the founders whose last name is "Hong" and is a beast - thus HONG STRONG. Our clientele is mainly male and the age is mid 20's to late 30's and they consider themselves athletes, leaders of the pack, and like to have fun and look good doing it :)
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Included some fun imagery. Some old classic strongman photos as well as the logos from Crossfit Football (skull). Something really cool about the juxtaposition of vintage/classic heritage of strongman and the modern evolution to what it is today in terms of strength and conditioning. I like the idea of tying back and paying homage to the heritage but portraying the intensity of today's instructors and methods. I really like the idea of a STAR in the logo or as part of a logo. To me it represents strong, heritage, and is a cool element - makes the athletes kind of a "STAR". I even like the red and blue colors (although muted and more neutral). So I included some vintage Captain America images as these use a more muted color palette. Captain America is tough, strong, and a throwback to a simpler time. And finally included a Rogue logo (a key equipment provider for us) but there is something nice about a strong rugged simple design that again throws it back to the US. We really want something that can be used on snap back caps, t-shirts, signage in the gym that just reflects our spirit and demands our team to step up and be strong "Players". We don't want to be cliche with our logo and just use barbells or image of strongman - want something more that portrays the spirit of the athlete in our gym and shows more emotion.
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