Update: This company is about American football and the brand should represent the social and friendly nature of our company.
fanfolio is a mobile-friendly web application that allows fantasy sports fans to engage in skill-based competitive gameplay year-round. Unlike traditional and daily fantasy football, fanfolio uses a player valuation method allowing users to buy and sell player shares in an open market with share pricing determined by player demand. Users attempt to maximize portfolio value by leveraging year-round valuation catalysts. fanfolio gives fantasy sports fans a platform to engage with each other and their favorite sport through real-world analysis and quick-thinking year-round.
By targeting young, affluent college educated players, a segment which grows many times faster than the market at large, and emphasizing the features users want, fanfolio can capture an increasing portion of the total addressable fantasy sports market.