Annabel Anderson http://annabelanderson.wordpress.com/
Annabel is a world leader in the Stand Up Paddling world. Back to back World Champion 2012/2013 Stand Up World Series Champion, back to back 2012/2013 Battle of the Paddle Champion, 4x New Zealand Champion, 2013 Female SUP athlete of the year and fastest woman on the water in the world this year she divides her time between traveling the world circuit, coaching clients the world over and scheming the next adventures she is about to embark upon. A passion and drive to be the best that she can at what ever she sets her sights on is what sets her apart. A path less travelled, an unorthodox approach, some kiwi ingenuity, truck loads of determination and an ultimate belief that she has what it takes to do what ever she’s faced with, it’s all part of growing up kiwi.
Brand identity – Word marque, colour palette
The identity needs to be feminine yet powerful. This has to have global appeal and not be seasonal – ie be cautious on choosing ‘in favour’ colour palettes
The word ‘Anderson’ as the marque.
Consider an acronym of the name for flexibility of application - is there a graphical symbol that we can use?
Mono and 4 colour options, reversed
Identity will be used across a raft of products and needs to be flexible. Consider how the marque will work on a
A sandal (flips flops) through to t-shirts, rash guards, trucker caps, visors, stickers,collaboration design projects and online use.
Salt Gypsy (this is where the surf leggings/crazy leggings crazy has originated from)
Mahiku Active wear
Roxy Pop Surf
Billabong Surf Capsule
DVF for Roxy
Siren Song Wetsuits
Colour Palettes - trending