Brand and business: We are a brand that sells kitchen products (larger products – for example cast iron grill and smaller products – for example kitchen tongs)
In the future we might expand into a different product category as well (design and decoration products). Definitely something to keep in mind for the logo design.
* Target audience: because of the nature of our products, our target audience is mostly women, between the ages of 25 – 60 who are looking for high quality kitchen products.
* About the logo: It should be easy to read. It will be used for our products and also on our packaging, website, social media etc.
When posting your logo designs, please put them both on a dark and light background.
* IMPORTANT: We don’t want any kitchen tools (so no knives, spoons, forks) in our logo, because:
1. it’s too cliché and
2. there’s a chance that in the future we will sell design and decoration products as well. So when it comes to our logo, we don’t want to limit ourselves to only kitchen products.
Again, please keep in mind that the logo is going to be printed on our packaging and on our different products (which will have different colors and materials like metal, wood, etc.).