Face to face is one of the largest channels charities use to raise funds, with millions of donors recruited since this technique was launched. It involves a representative of the charity engaging with general members of the public in shopping malls, streets, or businesses to educate them and sign them up to make a monthly gift. In Asia the technique is gaining traction but there are very limited mass-marketing service providers with fundraising experience and success in the Asian markets. We are setting up as a new provider of face to face services to charities.While face to face will be the main part of the business, we will also provide consulting, digital, or telemarketing fundraising services to charities.
Branding matters less to the man on the street we are signing up and more to our charity partners (think global NGOs like UNICEF, WWF or Greenpeace as our clients), as the man on the street will only see the charity brand we represent. Employees are probably primary target audience and our “employer brand” is most important consideration as we will need to recruit huge volumes of staff as it’s a high turnover industry.
Our employees will mostly be between 25-35 -- young, business savy, driven, looking for success in sales but balanced with a sense of purpose behind what they do.
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