Baldwin Krystyn Sherman Partners (BKS Partners) - a quickly growing insurance brokerage firm - wants a more modern, multi-dimensional and iconic logo. We have a holistic, intertwined approach to helping people manage the risk in their lives, businesses and passions.
Baldwin Krystyn Sherman Partners (BKS Partners) is growing quickly and wants a more modern, multi-dimensional and iconic logo. We have a holistic, intertwined approach to helping people manage the risk in their lives, businesses and passions.
We are a relationship-based business with a strong connection to the community and want to evoke a feeling of passion and peace of mind.
We want to logo to make us appear high integrity, approachable, a little quirky.
Our current logo is attached. Our colors are:
0, 52, 104
78, 138, 190
194, 205, 35
0, 160, 164
Our tagline to be incorporated in the design is Insight Beyond Insurance.
Here is the meaning behind the current logo that we want to carry forward with the new design:
The BKS knot is derived from our clients’ intertwined risk profile and serves as a reminder of our roots and nautical heritage and expertise.
The circle has long represented Eternity, as we cherish our long-standing client and insurer relationships.
The three waves of color represent:
- The connection between Client, Insurer and our Firm
- Our three areas of expertise: Private Risk Management, Commercial Risk Management and Employee Benefits.
- Three founding partners.
Our colors represent:
- Green denotes the rebirth of our firm and commitment to the community and planet.
- Midnight Blue symbolizes our integrity and stability.
- Tampa Bay Blue represents the water of Tampa Bay, our hometown.