It's a 30-year-old, 30-foot keel sail boat that is used solely for racing on Lake Ontario. The sorry old girl is worth less than a used car and worked very hard but loved by the team of six (+/-) that races her every week in the summer.
Predominantly male. Older. University educated. Canadian. Outdoors. Competitive. Adventurous. Risk takers. Not afraid of harsh weather.
¿A qué sector dirías que pertenece tu empresa?
Juegos y recreación
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The Helmsman is an old Kiwi.
The image within the block. The use of different fonts to accent the name split.
The simplicity and clear message.
The double imagery, but simple, clean lines.
Use of colour(s). Contradiction of round imagery, vs. the meaning of the word "prickly" (clever).
We need an emblem/name design that can be used to create a large label (probably to cover an area of approximately 4 to 7 feet wide, by 1 to 3 feet in height) to be placed on the back sides of the sail boat, both sides. Also want to be able to use same design for use in putting on clothing apparel (for team building and boat-affiliation purposes).
Will need all electronic files as will be required by the printers for reproduction (including colour codes, etc) for both a large-sized and small sized print/stitch.
We have fun with the boat's name by putting "Geri" in front of it to make it sound like "geriatric" ... a good-natured poke at the ages of many of the crew. (Sail-racers tend to be a serious bunch and while most are reasonably congenial, all tend to take the sport seriously. Winning therefore is important, but real-world meaningless except for posturing and bragging rights. The boat is competitive, but very seldom does it place in the top 3). For fun and if you were to incorporate that into the name somehow, maybe consider putting it askew of the proper name "Hat Trick" or make it less pronounced (but still notable).
The name should be the most prominent aspect of the design but would like to have other identifying feature(s). We have discussed things with the crew and have had ideas suggested such as hockey sticks and top hats with a rabbit ... but that's hardly definitive.
Make it FUN and classy, if at all possible - but also, please keep it simple.
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