Who is QT:
We build custom service trucks used to support construction and mining in the US. Our target audience is 18-50 year old mechanics, 99% of which are male who hunt, fish, ride dirt bikes, race stock cars, carry guns, watch football, drink beer, drive trucks with big tires, work with their hands, grew up on farms and are extremely patriotic.
A design that brings our favorite saying “Work Dirty Be Happy™” to life. This will be used on coffee cups, notebooks, t shirts, etc.
When our customer wears this design, he is telling the world that he is proud to be a tradesman, proud to work with his hands and does not care what the rest of the world thinks about how he chooses to earn an honest living. On Instagram, brands that embody this same spirit would be names like @heavydsparks @yeti, @redwingsheritage, @511tatical, @popeofwelding, @carhartt and @snapon_official.