I own a blog that helps people buy rental real estate and teach financial side of it, along with the real world experience of doing so. The site is geared towards people who are entruepunereal, competitive, ambitious. The content is all produced by me and personable, thorough, and transparent. The style is intense, straight to the point, and unapologetic.
The goal of the site is also to bring in outside investors, so it needs to express legitimacy while exciting people to learn more.