We are a new UK business that will specialise in the sale of children’s musical instruments, musical accessories, learning materials and music related gifts. We will trade online only through our own ecommerce website and will supply direct to the public. The brand name is The Budding Musician and we will trade online at http://www.thebuddingmusician.co.uk.
The competition online is high with many large and well established businesses supplying very wide ranges of musical instruments and musical goods to service most needs. Many of these businesses also carry ranges of musical instruments for children. However, we believe that very few are doing a great job of marketing their offer towards children and relatives of children. We have identified this as an opportunity for us to really own this space.
The Budding Musician will target its product offer and communications towards children from the age of 6 months (babies) through to toddlers and right the way through until the end of primary school – aged 11 to 12. As well as the ecommerce shop, a large emphasis will be placed on building content on the site through our blog and we plan to have an active social media presence in order to build links and awareness amongst some of the key shoppers – parents aged 20-45.
We are conscious that the brand needs to be very visually appealing (fun) to capture the imaginations of any children surfing the web with their family members but we also need the brand to convey expertise within music. We want the online shopper (mum, dad, grandma, granddad, auntie, uncle) to see the brand and be reassured that the people and business behind it is a quality establishment, selling quality products with great service and a true understanding of music. The emphasis needs to be on The Budding Musician as a music specialist with a fun twist, rather than a toy retailer specialising in music.
We will carry a range of products, including but not limited to, early years percussion, guitars & ukuleles, junior pianos & keyboards, drums & drum kits, percussion, recorders, singing & recording, books, CDs & DVDs, gifts, as well as a range of instruments to assist in musical therapy.
Our vision is to bring the joy of music into the lives of all children by making musical instruments accessible, affordable and fun for all.
At The Budding Musician, we believe that:
• Giving the gift of music is giving a gift for life.
• All children enjoy music and that their interest should be nurtured.
• As well as being fun, making music dramatically improves children’s wider academic and social development.
• Our customers expect and deserve exceptional customer service from a company they can trust.
We hope that you will take the opportunity to engage on our brief and design something truly unique. We are really passionate about our new business venture and are excited to see how you will interpret our brief.